People believe that we are in a recession. But many people also believe that youtubers youtubers oversell the fear of the recession at the expense of their viewers. In order. Make an extra buck get an extra couple subscribers and an extra couple views today.

I would like to discuss this as i believe. There is a case to be made against the current. Meta and culture that exists within youtube. Right now.

We are in a bear market. This is not a surprise. It shouldn't come as a shock stocks haven't been good and the economy hasn't been good turns out that inflation doesn't happen to pad your bank. Account or make things better if you were to go and search bear market.

What you're going to find is that every couple of hours. A new article comes out bear market have you down. Here. Three tips for managing anxiety.

Panic. Selling during a bear market comes with a hefty price tag. Don't get your hopes up stocks are still in a bear. Market.

Nasdaq. Bear market. Five marvelous growth stocks and regret not buying on the dip. But what you're going to find when you go through the news catalog that is google is mainstream media and news outlets.

Actually are taking the exact opposite approach to youtubers what they happen to be doing is looking for the positive within the bear market which is the opposite of the current meta that exists on youtube financial youtubers sell lots of fear meet kevin one of the biggest financial youtubers out there has 183. Million subscribers. And what you're going to find with his thumbnails and his titles. Is they have lots of very clickable fearful words along with red burning money red warning crisis ahead how bad the real estate and housing crash will be this is a huge reset highest inflation yet cpi inflation release it's a lot of fear you come to graham stefan.

Arguably the biggest financial youtubers similar concept lots of red down looking arrows minus 100. My crypto was stolen recession warning the middle class just got financially ruined financially ruined. The entire middle class right andre geek same concept burning money why everything is crashing. I just lost a million dollars.

We're heading to zero dollars. The crypto default just got worse. The overall theme is that alongside selling cups and discord and patreon and lots of other things youtubers like to sell fear the reason behind this is quite simple youtubers believe that selling fear within a recession in a bear market. If that is truly where we are as in a recession and a bear.

Market is going to get them three things a higher overall click through rate higher overall views and more subscribers. These things matter as watch time retention click through rate new viewers will all dictate the virality of a youtuber. This is not an exception to financial youtubers. So by increasing these overall metrics.

What you're going to find is your channel will grow. This is the reward system that youtube gives to youtubers to make them want to produce good content and that is the guidelines that they will follow. But i am of the belief that youtubers actually have the wrong idea and i'm going to tell you as to why so we're going to come back to my example. Here really quick looking over a bear market.

If you were to google a bear market. What you will find is they are taking the opposite approach to youtubers mainstream media. Themselves here are three tips for managing anxiety right meant to comfort you meant to give you a solution panic selling during a bear market comes with a hefty price tag. Giving.

You comfort telling you maybe there's a solution right five marvelous growth stocks regret not buying on the dip giving you a solution trying to give you some comfort right. This is the exact opposite it made me wonder to myself what would happen if you google a recession and compare that to a bull market now i'm of the belief. Personally that we are not in a bull market right uh the market's ugly. The economy is ugly.

But this is an entirely different way of looking at things so let's do it recession over the previous. We're going to start with june 12th has scored 159 31 31. And 29 and comparing that to a bull market. What you'll find is 100 50.

36. 40. And 31. Believe it or not you actually have an overall higher score outside of one week.

Which was june 19. To june 25th in which a bull market trended more than a recession. What this is telling you and us is that virality for google is actually favoring those who use keywords such as bull market. Despite the fact that the economy and the stock market is in so much pain now i'm of the belief that it is wrong to lie to viewers like if i believe that we're in a bear market and we're approaching a recession.

Then i'm not going to be screaming. We're in a bull market right. But this does tell you there's different lenses. That you can look through a situation as and i want to show you some actual verifiable proof.

So this brings me back to the three things that i discussed earlier on in the video. What youtubers look for to increase their overall virality growth right click through rate retention new viewers. I want to compare these things to what we're currently looking at so here's a video this video was called wtf was that question mark this was talking about a massive drop that happened within gamestop and in the thumbnail. What you're going to see is overall.

There's red lines coming down. You see a big freaking nasty drop in the overall stock price. My face is looking. Shocked right wtf in the title makes you have a little bit of anxiety.

Just subconsciously. And what you're going to come to find uh is that it got 49 000. Views. It gave me 16 subscribers and my overall retention which is a key metric that will allow for new growth virality was.

493. Percent by. Measurement this isn't bad right. 493.

Isn't a terrible watch time some of the best youtubers. However target 70 to 80. And this is what i'm looking at myself. Personally i have to look at myself.

And say you know what i have sold fear in the past all right let's compare this to a different lens. This video was talking about inflation. Now. I had a bearish stance on inflation.

And i had an idea and my idea was what if i try to pitch this in a different way the title watch this before 8. 30 am. Right the idea of this is to add a sense of urgency. There was urgency.

You know included in this and basically what it was saying is inflation data will come out this day. It'll come out at this time watch. The video and the thumbnail. This is what you see a green line.

Going up green overall texture and the thumb a curious face right and a dollar that is burning. Now what this does is create sort of conflicting opinions. This allows for you subconsciously in your brain to think about a couple. Different ideas.

A dollar burning alongside a green line makes you ask a question. It says to yourself huh this is different than what i would normally see out of a youtube video and out of a youtube thumbnail this isn't selling me fear necessarily more so than making. Me ponder. What is going to happen.

At 8 30. That is having a green line. Going up alongside a burning dollar bill well inflation came to pass and what you found is stocks went down which we discussed within the video. But we looked at it from a different lens that wasn't necessarily selling fear.

And what you're going to come to see is that this actually got more overall views in comparison to the previous video 11. 000 more views almost double the amount of time watched. 54. 000 hours of watch time versus.

38. It gave me 33 subs in comparison to. 16 and the retention was 54 percent as compared to 493. This leads me to believe a con.

A concept and a thesis youtubers would do better overall. If they stopped selling fear to their audience and looked at things through a different lens. This is one of the very few times. Where i would actually say it makes sense to look towards mainstream media for marketability as i do think they're actually doing it.

Better. Google trends says. This makes sense. The youtube analytics.

Say this makes sense. But youtubers aren't doing this. So. Why is that the case right culture culture is massive within youtube.

And it's something that has sort of been a plague. I'd say within the financial youtubing. Uh. Meta.

Is there's not a lot of trust right it feels like top to bottom uh all financial youtubers. Sort of follow the same success model which is ride the meta ride. The trend jack trends right uh and right now. The trend is selling selling selling fear fear fear when in reality.

The the truth. And the answer doesn't seem that simple now to improve this to give the viewers. Which is ultimately what matters the most right to give you guys the best experience. The most valuable video.

The most valuable information. I think it is incumbent upon youtubers to try and change. This meta. How does this happen top to bottom see at the top.

I showed you guys graham steph and andre g. Can meet kevin not because i think they're bad people. But because they are the example right all youtube sectors you can look at entertainment you can look at education you can look at finance. You can look at gaming.

Everybody looks to the best in the space and they say this is the success model. I'm going to follow the path that works and make it my own and you're gonna find that if you come and look at every single youtuber right. Now that is selling a bear market right bear market red down arrows you see this burning bitcoin you come down more you see pain you see pain and these are some of these are obviously mainstream media. Which is taking an entirely different approach.

But if you look at actual youtubers right not very many are doing the right thing here and it shows so how do we actually make that happen myself personally i'm going to take accountability and say we have to work on not selling fear because it improves your overall growth. Right the message can be the same. But marketability matters. A lot and marketability is a problem within the financial youtuber sector that i think needs to be improved.

So the overall goal is to see a balance of click bait. Which is to get people to watch your video having valuable content and then rewarding the viewer for actually delivering on what you're promising while also uh getting your end of the deal. Which is you'd like to grow you'd like to see your views go up you want to pay your employees. Whatever.

It is uh that has to be the overall goal and to make that happen the people at the top need to realize that this is a issue in the first place. So how does that happen right well. I don't know if youtubers are the problem here necessarily because this is a multifaceted problem. Youtube.

Rewards uh high click through rate high retention high viewership. Uh new viewers right and what youtubers are doing is trying to do that while also giving you a valuable video. But youtubers can be the solution by opening their eyes looking at the overall trend. And realizing that this isn't the way you know i really do think that i think that youtubers need to sit down look at the actual data and say this maybe doesn't make sense this maybe isn't fair to my viewers.

This maybe isn't going to help in the long run and let's see a way that we can make this better so i wanted to approach this because i thought. It was an interesting concept an interesting thing that i've noticed let me know what you guys think in the comment section down below. I'd appreciate that and until the next one it's been nice seeing you guys much lovely taps and peace.